Have you ever been faced with the task of having
to write an email promotion to your list, and
then realized that you didn’t know what to say or
how to say it?

Michael Rasmussen’s new video course “Email
Promos Exposed” promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.

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If you’re in a hurry, just go ahead visit this
URL to get instant free access to these videos:

http://www.mroverdeliver.com/Email-mrodblog

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I decided to see if Michael’s videos live up to
their promise by trying them out myself. Here’s
what I found:

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Overall Quality
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The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he’s doing. Well done!

I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.

Now let’s move onto…

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THE ACTUAL VIDEOS
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Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

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If you’re in a hurry, just go ahead visit this
URL to get instant free access to these videos:

http://www.mroverdeliver.com/Email-mrodblog
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VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever
you’re teaching people how to do something, it’s
good to establish your credibility up front, so
that there’s no doubt about whether or not you’re
qualified to talk about the subject. Most product
developers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no other
marketer has bothered to mention. You’ll learn
things like:

* The mindset you need in order to write a killer
promo

* The different tools you need before you get
started

* How to keep your emails laser-focused

* How to create an outline that practically
writes the email for you.

This was a fantastic video, and did a good job of
kicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos… the subject line. The subject
line is a confusing topic, because nobody’s 100%
sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line
that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.

He also reveals:

* How to get people to keep reading your email
once they’ve opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few
paragraphs.

VIDEO 5 - THE BODY COPY

This is one of the “meatiest” portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You’ll also
learn:

* How to write powerful bullets that make people
curious and want to find out more.

* Simple formatting tricks for making your body
copy easy to read.

* The secret of “bucket brigade copy” and how to
use it in your email promos to force people to
keep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don’t know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:

* The “magic question” to ask yourself that will
make your close much more powerful.

* The secret of the “unanswered question” and why
handling this is a surefire way to get people to
act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of
your email.

* The 4 different kinds of P.S.’s you can use
(this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some
mistakes that I was making that I wasn’t even
aware of. Unless you’re a seasoned pro, you’re
probably guilty of some of the things that
Michael talks about in this video as well, and
that’s why it’s so valuable. I’ve shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of
money. Why? Because I used to only send out one
email promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it. He covered
things like:

* The psychology of follow-up email promo’s.

* The 2 main types of follow-up promos that make
the most money.

* How to overcome readers’ objections in your
follow up emails.

* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL
money is on the back end. I’d have to agree with
them, but the problem is… most people have no
idea how to set up a back end system that makes
money. This video will teach you how to set up an
automated back end that’s loaded with killer
promos that make you lots of cash on autopilot.
He reveals things like:

* The big difference between regular and back end
email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back
end email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the
entire package for a lot of people, because most
people email their list to promote other people’s
products as an affiliate. Let’s face it, if you
only have 3 products, can you really afford to
only email your list 3 times a year? They’ll get
bored hearing about the same old products over
and over again. This video sheds some light on
how to create killer affiliate promos. Michael
reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than
regular promos (and why ignoring this huge secret
could cost you big money).

* Michael’s favorite tactics for creating
affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).

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CONCLUSION
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As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my “A-list” for a
long time.

I’ve already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.

If email marketing is an important part of your
business (and in my opinion, it’s the most
important part of ANY online business), then you
owe it to yourself to check out Michael’s
exciting new videos, Email Promos Exposed.

Here’s the URL where you can get instant free access
to the videos right now.

http://www.mroverdeliver.com/Email-mrodblog

Sincerely,
Michael

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Good SEO can make or break your business or professionals
website. Not only do you need people to visit your page, but you
also want to establish your presence on the Internet so that you can
stand out from the competitors that you have and the new businesses
that wish to take your place.

More visitors that really want to look
at your website

The object of SEO is to place
your business in the rankings with other similar businesses. However, the modern Internet user doesn’t like to spend as much time looking for things that they want – they want to find whatever they are looking for immediately. This means that you need to be one of the first search engine results when
your potential customer goes to search for your product or service.

But you also need to bring in the right customers to your website, not just someone who is slightly interested in your product. With the correct SEO, you can narrow the visitors that come to your site and maximize your ROI – return on investment. Because you want each of your visitors do take advantage of what you have to offer, but if they’re not the right customers, you are wasting their time and your money. However, sometimes it takes more than just knowing what the search engines are looking for.

Readable and interesting website

While you could just fill up your website with keywords and hide other
keywords so that you shoot up to the top of search engine results
pages, are you really offering the customer that comes to your site
something worth their time? You don’t have to rely on tricks when
you work with someone who understands SEO. You can have quality
articles and information on your website that educates your visitors
and makes the case for your product. A customer will be able to
tell when you’ve just tried to fill up your website with useless
information.

Better reputation on the Internet

Along the same lines, you need to establish yourself as a legitimate
business when you’re on the Internet. When you provide good
content on your website as well as use SEO in a way that helps guide
the right customers to your website, you will begin to create a
reputable image for yourself. This reputation will lead to
referrals from other websites as well as other customers. While
this is an electronic medium, there’s nothing wrong with a little word
of mouth advertising for a well-done website.

In the end, all of these benefits of SEO will lead to increased profits
and a more successful business. When you bring more customers in
that are actually interested in your site, educate them and showcase
your intelligence about your business and product, as well as establish
yourself as a business that truly wants to be of service to their
customers, you can’t help but succeed in whatever you do. Good
SEO isn’t just about being ranked highest on a search engine page; it’s
about being ranked highest in the minds of your customers.

Source: High Quality Article Database - 365articles.com

I recently had a subscriber ask HOW to get people to buy products from you. I think it’s a great question and one so many people want to know. So, I posted my answer to him below . . .

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Not a very big secret if you have been on my list for any length of time . . . but it took me a LONG time to make consistent money. So many things I did wrong.

I will tell you this much…people typically only buy from people they know, like and trust.

Think about that for a moment. Ask yourself how often you buy something on line - and when you do, is it usually from someone you don’t know? Or someone who’s newsletter you belong to?

The first thing you need to do is concentrate on building a list. THEN selling.

How big of a list do you need? Not big for starters. In fact, even if your list is 50, start marketing to them. Get them used to your emails, and offers.  Some tips:

- Sell stuff you believe in, have tried or own.
- become an expert in something (this one helps, but not required)
- be consistent. If you mail twice a week, keep mailing twice a week. Get them expecting your emails.
- don’t get discouraged.

That last one will get tough at times. The other day I did a mailing for a $37 product and got maybe three orders. Much less than I expected. Then I did the one for the 7 dollar product and made like $450 in a day.  On a 7 - 8 dollar product!

How do you build a list . . .

Man, there’s so many ways. The quickest - find a product to recommend and set up a lead capture page. Put an Adwords ad up for it. Prepare to spend a couple of dollars.  Make your lead page compelling. Don’t SELL to people. What you want them to do is to give you their name and email address. So that means PRE-sell them. Make them WANT to find out what’s next.

You could conceivably have a list started by the time the weekend is over…

Another way - if you have created a product, look for JV partners to help you sell it. Leverage THEIR lists.  MrOverDeliver.com took me from 0 subscribers to almost 7,000 in about 6 months. And the best part is that it’s viral. It builds itself. I don’t advertise. My members recommend it. It was started with 2 JV partners… Powerful.

I’m sure you’ve heard this but let me confirm it for you: The Money Is In The List!!!  If you are not focused on building your list - stop what you’re doing and focus your energy on it.

Prepare yourself…

Today you are going to be bombarded with Stompernet emails.
All day.

It’s going to be one of those days when every marketer known
to man will be sending you an email telling you why you need
Stompernet.  And maybe you do, who knows.

But you know what I also think? I think you are going to see
a lot of lazy marketing today. What does that mean?

What that means is you will see many of these emails throwing
everything but the kitchen sink at you as a bonus to get you
to buy from their link.  In fact, ONE marketer is even offering
- for up to 40 people - a free ATV.

Yes - you read that right. An ATV. As in Honda.

You know what that is?

Bribery. Laziness. Ingenious even. But it’s NOT marketing. At
least not in the sense I learned.

And we, as consumers, have stooped to “Bonus Shopping”.

There’s nothing wrong, per se, with looking for the best deal
or bonus. But the problem is when we do that, we tend to
lose site of the product being offered in the first place.

I mean, really - what do ATV’s have to do with a Search
Engine product?  Nothing at all. But 40 people will spend
TONS of money on this product and won’t use it to it’s
fullest.

They’ll be out on the trails. 

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Ok enough with my rant. I actually wanted to
talk to you about keywords and how important they are to
search engine ranking.  I have an article below written by
Kalena Jordan that is an awesome read.

Now, keywords ARE important, but man what a PAIN doing the
keyword research! That can be a VERY time consuming and
mundane task!

So that’s why I got this awesome Keyword Research tool for you:

http://www.mroverdeliver.com/knp

I don’t know about you, but anytime I can get my hands on
a tool that will do much of the boring, mundane tasks for
me, I grab it and use it to it’s fullest potential. This is
one of those tools. Go take a peek now…

http://www.mroverdeliver.com/knp

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Featured Article:

Are You Targeting The Wrong Keywords?

By Kalena Jordan

Someone asked me recently to name the most critical element
of any search engine optimization campaign. I didn’t hesitate
to respond ‘keyword selection’.

Like it or not, the keywords and phrases you select to
describe your site within your META tags and body text can
make or break your listings in the search engines. It’s a
sad fact that most companies are targeting the wrong keywords
and losing traffic as a result.

Even sites that have excellent rankings will not benefit if
those rankings are for unsuitable keywords. Let me give you
an example:

A few months ago, we had an Australian client who wanted us
to implement an optimization campaign to improve their search
engine rankings, but without jeopardizing existing rankings
they had achieved for two particular search phrases:
‘Internet solutions Australia’ and ‘online banking solutions’

Can you guess what products and services this company sells?
The search phrases don’t really give much away do they? In
fact, this company is a distributor of web site design
software that is specifically tailored for banks. Now ask
yourself this: if you were a bank looking for this company’s
products, would you have typed in either of the phrases above
to find their site? I doubt it. You would type in something
more logical like ‘web site design software’ or ‘web sites
for banks’ right?

This company was clearly targeting the wrong keywords and
phrases. Their top ten rankings for these phrases were
irrelevant, because nobody was searching for these phrases
in relation to the products this company was offering. The
phrases they had chosen are what I call ‘jargonized’, that
is, they are filled with industry jargon and buzz words.
Take ‘Internet solutions’ as an example. Such jargon has
found its way into our language with the onset of the digital
age and is bandied around boardrooms and marketing
departments everywhere. However the definition of this phrase
is very broad and could be used to describe anything from a
dial-up connection to a web site itself. It’s not a logical
choice for searchers and is therefore useless as a key phrase
to target.

To prove my point, I researched the client’s chosen phrases
using Wordtracker keyword software and then did comparison
research using the more logical phrases above. The results
were crystal clear: the logical, simplified phrases were
many times more popular than the jargonized ones. Once I
demonstrated this to the client, they were more than happy
for us to conduct more thorough keyword research and start
their search engine optimization campaign with a clean slate.

When selecting the keywords and phrases for your site,
remember to select search terms that describe your products
and services in the most logical, simple and specific way.
By doing so you’ll not only increase the search engine
traffic to your site, but you’ll ensure your visitors are
highly qualified to buy your products and services when
they arrive.

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About the Author:
Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well
as running her own SEO business http://www.webrank.biz/,
Kalena manages http://www.searchenginecollege.com/, an
online training institution offering instructor- led short
courses and downloadable self-study courses in Search Engine
Optimization and Search Engine Marketing subjects.

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